With the transition of the U.S. economy from an apparent success to an unknown, it seems like there should be a lot of opportunities to recycle things. This idea is but one of them.
One of the current industries that is apparently not doing well are shopping malls. That comes as no surprise as they tend to be full of businesses that want to sell you things you really don't need. Or, things you do need at higher prices than the alternative. While most malls have been built with family appeal, the real audience has traditionally been women.